Innov8 Academy's Deddy Bears Plush in Coffin won Collectible of the Year at the 25th Anniversary Toy of the Year Awards, recognizing the perfect mix of cuddly comfort with a morbid twist for collectors who can't get enough of the unconventional. These plush collectibles offer a unique unboxing experience by emerging from coffin-shaped boxes with death certificates and autopsy reports detailing their names, date of death, probable cause of death, and other details that make them unique.
Charming, creepy characters in the Deddy Bears lineup include Zombear, who is driven by an insatiable hunger for brains but shuffles at a slow pace, and Spekter, a mischievous ghost who thrives on hiding in dark places and spooking children but finds their chilling fun cut shown when the lights flick on.