During a year when people are spending extended amounts of time at home, IKEA is making it easier for people to surround themselves with objects that are comforting with its new curated decor kits. The affordably priced kits can be chosen to suit a certain style or mood and the sets, which are exclusively available in the UK, are useful for everything for organizing and cooking to sleeping.
Within the VÄLDOFT kit, people will find cozy essentials like a scented candle, a vase and a flower bouquet, while the SVENSÅS organize kit helps to manage household clutter with memo boards, pegboards and magnets for the home office. Alongside the curated kits it created for the home, IKEA also made a few for being on the go.
Curated Decor Kits
IKEA's Styled Kits Instantly Create Aesthetically Pleasing Interiors
Trend Themes
1. Curated Decor Kits - Disruptive innovation opportunity: Creating personalized decor kits tailored to specific styles and moods allows for a more convenient and aesthetically pleasing home decorating experience.
2. Affordable Home Organization - Disruptive innovation opportunity: Developing kits that help manage household clutter and improve organization in a cost-effective way can revolutionize home productivity.
3. Mobile Curated Kits - Disruptive innovation opportunity: Expanding curated decor kits to cater to on-the-go needs, such as travel or remote working, offers convenience and comfort in different environments.
Industry Implications
1. Furniture & Home Decor - Disruptive innovation opportunity: Introducing curated decor kits can enhance the customer experience and address the growing demand for personalized home aesthetics.
2. Organizing & Storage Solutions - Disruptive innovation opportunity: Developing innovative kits for managing household clutter provides an opportunity to redefine the organizing and storage industry with efficient and stylish solutions.
3. Travel Accessories - Disruptive innovation opportunity: Expanding curated kits to cater to travelers' needs offers a convenient and customizable solution for enhancing travel experiences.