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BoTT and Converse Launch a Chic Deckstar SK Shoe Silhouette

The collaboration between Japanese label Birth of The Teenager (BoTT) and Converse Skateboarding sees a reimagining of the classic Deckstar SK shoe, among other silhouettes. This launch continues the longer-standing partnership between the two contemporary brands.

The new Deckstar SK shoe boasts a chic leather upper that is elegant and timeless. While the footwear is certainly "stealthy," the collaborators maintain the "skate-ready" aesthetic with a thick, chunky sole. This model embraces the ongoing popularity of the preppy fashion style, drawing inspiration from boat shoes and loafers.

The BoTT x Converse Skateboarding collaboration also tackles the Proride SK silhouette which captures attention with its distinctive blue color scheme and navy blue sparkles. Both shoes will launch on August 25th.
Trend Themes
1. Collaborative Shoe Designs - Opportunity for brands to create unique and stylish footwear by collaborating with other labels.
2. Chic Leather Upper - Elegant and timeless shoe design featuring a sophisticated leather upper.
3. Preppy Fashion Style - Growing popularity of preppy fashion style as seen in the Deckstar SK shoe, drawing inspiration from boat shoes and loafers.
Industry Implications
1. Fashion and Footwear - Opportunity for fashion and footwear brands to explore collaborative designs and incorporate chic leather uppers in their offerings.
2. Skateboarding - New opportunities for skateboard brands to tap into the preppy fashion trend, offering skate-ready footwear with a stylish design.
3. Streetwear - Growing demand for streetwear fashion with a preppy twist, creating opportunities for brands to incorporate chic leather uppers and unique collaborative designs.

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