The debut bridal collection from LaPointe has launched and it offers cool styles for everything that surrounds the big day, including the rehearsal dinner, brunches and bachelorette parties. The fashion brand launched by Sally LaPointe in 2010 is known for its bright bold colors but the bridal collection sticks to shades of white and cream. Instead, the impact is made with striking silhouettes and bold textures.
Many brides are now rethinking traditions and opting for more daring bridal designs in the form of suits, mini dresses and even all-black gowns. While there are no ball gowns or princess skirts in this bridal collection, there are sheer trench coats and pants, feathered bridal suits and cut-out bodysuits.
Unconventional Bridal Collections
LaPointe's Debut Bridal Collection is for the Cool Bride
Trend Themes
1. Unconventional Bridal Attire - The trend towards more daring bridal designs, such as suits, mini dresses and all-black gowns, presents an opportunity for fashion brands to offer unconventional and boundary-pushing garments.
2. Bold Texture - LaPointe's use of bold texture in their bridal collection showcases an opportunity for brands to experiment with non-traditional fabrics to create unique and visually striking garments.
3. Reimagined Accessories - As brides rethink traditional bridal attire, there is an opportunity for brands to create new and reimagined bridal accessories for the modern bride, such as statement jewelry, hair accessories, and unconventional veils.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards more unconventional bridal attire by offering boundary-pushing bridal collections and accessories.
2. Wedding Planning - With more brides opting for unconventional bridal designs, wedding planners can offer new and unique wedding concepts that cater to the non-traditional bride and groom.
3. Textile Manufacturing - Bold textures used in LaPointe's bridal collection present an opportunity for textile manufacturers to experiment with non-traditional fabrics and textures to create visually striking garments.