MTV used to stand for Music Television, and Total Request Live (TRL) was the music countdown program that launched a thousand careers. Christina Aguilera, Britney Spears and N'Sync all got a big boost when they appeared on TRL, but now, TRL is no more. It's canceled.
The Executive Producer said it was time to move MTV to a different direction.
The final show will be a two hour special on Saturday in November.
Implications - Consumers are becoming more connected to the Internet every day. Products that utilize the world wide web appeal to shoppers who want to stay on top of trends. Companies could develop more items with this in mind.
Internet Killed the Video Star
MTV's TRL Canceled
Trend Themes
1. Connected Consumers - Opportunity for companies to develop products that utilize the world wide web to appeal to consumers who want to stay on top of trends.
2. Internet-based Entertainment - Opportunity to create innovative forms of entertainment that cater to the increasing number of consumers who are connected to the Internet.
3. Shifting TV Landscape - Opportunity for companies to adapt to the changing preferences of consumers by exploring new directions in television programming.
Industry Implications
1. Consumer Electronics - Opportunity to develop connected devices and technologies that enhance the Internet experience for consumers.
2. Digital Entertainment - Opportunity to create new platforms and content that cater to the growing demand for Internet-based entertainment.
3. Broadcasting - Opportunity to reevaluate traditional television programming formats and explore innovative ways to engage audiences.