The Death of Denim
BBC Predicts that Jeans Won't be Cool in 2007
According to the BBC's predictions for 2007, we can expect denim to be on the decline. The article interviews Guardian fashion writer Hadley Freeman, who notes, "A combination of customer fatigue, overexposure (not least by the Wags in Baden Baden last summer, with their seemingly requisite wardrobe of bootcut or skinny jeans) and, frankly, a lack of any new denim styles left, means jeans, while still a wardrobe basic, won't generate anywhere near the excitement that they have for the past half decade. At the end of 2006 you could already see customers and retailers experimenting with alternatives, from leggings to shorts over cashmere tights."
Trend Themes
1. Decline of Denim - The decline of denim creates opportunity for fashion brands to explore alternative materials and styles.
2. Customer Fatigue - Customer fatigue with denim opens up opportunities for retailers to offer alternative wardrobe options.
3. Experimentation with Alternatives - The experimentation with alternative clothing options, such as leggings and shorts over cashmere tights, signals the need for innovative fashion solutions.
Industry Implications
1. Fashion - The decline of denim in 2007 creates opportunities for fashion brands to introduce new materials and styles.
2. Retail - The decline in popularity of denim allows retailers to diversify their offerings and explore alternative clothing options.
3. Textile - The decline of denim opens up new possibilities for textile manufacturers to develop innovative materials for the fashion industry.