"It may sound strange for someone who started an underwear company to fantasize about going commando," Dear Kate founder and CEO Julie Sygiel says in the promotional video for the Dear Kate yoga pant, but that's exactly what happened. While Sygiel may have gotten her start with high-performance underwear (made from stain-resistant material), her vision has since expanded to workout wear for the modern woman.
Sygiel earned far more than her modest $15,000 Kickstarter goal, allowing Dear Kate to launch the pant, which is made out of the company's patent-pending Underlux fabric that provides more coverage than regular undies.
The Dear Kate yoga pant means the end of visible panty lines, uncomfortable bunching and riding up! It allows you to work out looking stylish and feeling comfortable, an unbeatable combination.
Panty-Free Yoga Pants
The Dear Kate Yoga Pants Let You Leave the Undies at Home
Trend Themes
1. Panty-free Yoga Pants - Disruptive Innovation Opportunity: Creating workout wear that eliminates visible panty lines and provides more coverage for women.
2. Stain-resistant Underwear - Disruptive Innovation Opportunity: Designing high-performance underwear made from stain-resistant materials for added comfort and convenience.
3. Comfortable Workout Wear - Disruptive Innovation Opportunity: Developing workout clothing that offers both style and comfort for the modern woman.
Industry Implications
1. Apparel - Disruptive Innovation Opportunity: Revolutionizing the apparel industry by introducing undergarments and workout wear with innovative features.
2. Fashion - Disruptive Innovation Opportunity: Redefining fashion by creating functional and stylish workout wear for women.
3. Textile - Disruptive Innovation Opportunity: Transforming the textile industry by developing fabrics that provide better coverage and comfort for workout clothing.