Alternative alcohol flavors are growing in popularity as consumers seek a new libation that is unlike the traditional offerings of the past, which has brands like Dead Man's Fingers answer in kind.
The spiced rum brand has introduced 'Coffee Rum' and 'Coconut Rum' to the delight of cocktail enthusiasts who will appreciate the subtle flavoring that makes them perfect for mixology. The rums have been expertly crafted in St.Ives, Cornwall and come as a response to the brand's desire to move in a more dynamic direction with regard to flavor.
The Dead Man's Fingers spice rums are targeted towards younger demographics like Millennials who have been shown to have a penchant for libations with a more artisanal formulation that can be used in many different ways.
Flavor-Infused Spiced Rums
The Dead Man's Fingers Spiced Rums Come in Two New Flavors
Trend Themes
1. Alternative Alcohol Flavors - The trend towards alternative alcohol flavors creates opportunities for brands to experiment with new flavor combinations and cater to the changing tastes of consumers.
2. Dynamic Flavor Offerings - The trend towards dynamic flavor offerings presents an opportunity for brands to differentiate themselves in a crowded marketplace and appeal to a younger demographic.
3. Artisanal Formulations - The trend towards artisanal formulations offers an opportunity for brands to showcase their craftsmanship and create unique, high-quality products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage the trend towards alternative alcohol flavors by experimenting with unique and unexpected flavor combinations.
2. Craft Distilling - The trend towards dynamic flavor offerings creates opportunities for craft distillers to showcase their creativity and differentiate themselves from larger brands.
3. Mixology - The trend towards artisanal formulations offers opportunities for mixologists to experiment with new and interesting ingredients, creating unique and exciting cocktails.