Tattoo-covered model Zombie Boy, also known as Rick Genest, stars in the De La Garza Summer 2011 lookbook. The collection is an uplifting mix of suits in bold primary colors and floral-printed suits in neon and trippy patterns.
These aesthetically pleasing pieces are a jarring juxtaposition with Zombie Boy's grisly full-body ink. In the first image, for example, a whimsical 70s-inspired floral suit gets a gritty touch thanks to Genest's exposed anatomical tattoos, the "RIP" scrawled across his chest and a pose that pantomimes ripping one's face open at the jaw. The blend of vibrant suiting and Zombie Boy's creepy aesthetic make for an unforgettable pictorial.
Photographer Marcin Kempski captured the De La Garza Summer 2011 lookbook; Michal Kluszczynski was the editor.
Heavily Tattooed Lookbooks
Zombie Boy is the Face of the De La Garza Summer 2011 Collection
Trend Themes
1. Tattoo-inspired Fashion - The use of heavily tattooed models in fashion campaigns serves as an opportunity for brands to explore new styles and push boundaries in the fashion industry.
2. Whimsical-gruesome Aesthetics - The blending of traditionally bright and cheerful patterns with bold and macabre tattoos creates an opportunity for artists and designers to experiment with new aesthetic combinations.
3. Alternative Model Representation - The use of models who deviate from the traditional mainstream look offers an opportunity for brands to appeal to a wider range of consumers and target niche markets.
Industry Implications
1. Fashion - Companies in the fashion industry can explore using unorthodox models with unconventional tattoos to appeal to alternative fashion markets and push fashion boundaries.
2. Photography - Photographers have an opportunity to experiment with unique and unconventional models and aesthetics to create eye-catching, unforgettable visual content.
3. Marketing - Marketing companies can use the concept of using tattooed models to represent a unique perspective and unconventional approach in advertising campaigns, setting themselves apart and appealing to new markets.