I was tempted to title this article "Pimp my Egg Timer," but this diamond-studded hour glass from De Beers is too elegant! It makes one want to light a few candles, insert a "Ravel's Bolero" in the CD player, and do what comes naturally until the sand runs out.
"Hour glass was a way of measuring time before clocks were invented. If ordinary mortals used sand hourglasses, it's natural that the affluent use something exclusive. I have just come across this beautiful Hour Glass from De Beers. The exuberant treasure is festooned with 2000 diamonds. The diamond hour glass stands on a top and touts a golden top and base. This diamond hour glass is available in a limited edition run. This beautifully crafted Hour Glass runs at $25,000 a pop."
Implications - Though technology has advanced, consumers still see a sense of novelty appeal and romanticism in analogue pieces with inferior technology.
Diamond Studded Hour Glass
De Beers $25,000 Design
Trend Themes
1. Analog Luxury Items - There is a growing interest in luxury items that hold a sense of novelty appeal and romanticism.
2. Exclusive Time Measurement - The affluent are willing to pay a premium for exclusive, high-end time measurement pieces.
3. Diamond-studded Accessories - There is a demand for high-end, upscale pieces such as this diamond-studded hour glass.
Industry Implications
1. Luxury Goods and Jewelry - The luxury goods and jewelry industries are uniquely positioned to cater to the growing demand for high-end exclusive time measurement pieces.
2. Home Décor and Furnishings - As consumers continue to value analogue pieces with inferior technology as status symbols, home décor and furnishings brands have the opportunity to capitalize on this trend.
3. Collector's Items - This diamond-studded hourglass, available in a limited edition run, is just one example of how collector's items can tap into consumers' desire for exclusivity and uniqueness.