Dajana Radovanovic stars in the 'Salt Water in the Wound' campaign for the DBTI x AMARA SWIM Resort Collection. The campaign's title refers to the uncomfortable, yet cleansing, feeling of cutting ties and letting go. Putting salt water in our wounds is something we all must do, at some point in our lives.
Robin Waters photographed Radovanovic as she frolicked through white sand and crystalline blue waters, a veritable Shangri-La. For Radovanic, freedom is not merely a fantasy, but something that is within her grasp. She understands that freedom means sacrifice, isolation and, oftentimes, discomfort. She is willing to forfeit the creature comforts of familiarity in this pursuit.
Browsing Waters' gorgeous images, the viewer gets a sense of what true liberation really looks like.
Liberating Swimwear Lookbooks
Dajana Radovanovic Stars in the DBTI x AMARA SWIM Campaign
Trend Themes
1. Resort Swimwear Collections - The demand for unique and empowering resort swimwear collections is on the rise, which presents opportunities for innovative brands to creatively reflect consumers' desires for liberation and adventure.
2. Empowering Campaigns - Marketing campaigns that empower and inspire consumers to embrace discomfort and pursue freedom are becoming increasingly popular, presenting opportunities for brands to create compelling and relatable content that resonates with audiences.
3. Natural Environment as a Branding Tool - Brands that incorporate natural environments and landscapes into their marketing and branding strategies can create a sense of escape and freedom for customers, offering unique and immersive experiences that set them apart from competitors.
Industry Implications
1. Swimwear Industry - Swimwear brands can capitalize on the trend towards empowering and inspiring customers to pursue freedom and liberation in their marketing and product offerings.
2. Fashion Photography Industry - The use of natural environments in fashion photography is on the rise, presenting opportunities for photographers to showcase their skills in capturing the beauty of nature and creating immersive experiences for viewers.
3. Travel and Hospitality Industry - Brands in the travel and hospitality industry can incorporate natural environments into their marketing and branding strategies to create experiences that offer a sense of escape and freedom for customers, enticing them to book trips and create lasting memories.