After the Spring/Summer 2012 runways wave of aquatic-inspired fashions, and as Vogue US releases two back-to-back covers worthy of The Little Mermaid, Wet Look, an editorial out of the Dazed and Confused Feb 2012 issue, tackles a more literal interpretation of scuba-chic. Decorated in snorkeling gear and coral reef-like accessories, model Emily Baker glows in the hottest spring/summer 2012 looks with the tangible inspiration to match.
The shoot, photographed by Sharif Hamza, features Baker with slicked-back hair and effervescent makeup that gives her the glow of a mermaid freshly washed ashore. The editorial includes the buzz-worthy American automobile-inspired Prada spring shoe collection. The underwater theme for this editorial in the Dazed and Confused Feb 2012 issue also makes way for seamless incorporation of the unpredictable patterns and textures of the season.
Scuba-Ready Shoots
Wet Look in Dazed and Confused Feb 2012 Issue Goes Under the Sea
Trend Themes
1. Aquatic-inspired Fashions - Design and create clothing and accessories that are influenced by the underwater world, incorporating vibrant colors and unique textures.
2. Scuba-chic - Develop fashion styles that capture the essence of scuba diving, combining practicality and functionality with a fashionable aesthetic.
3. Underwater-themed Editorials - Explore the concept of underwater fashion photography, showcasing models and clothing in an ethereal and captivating underwater environment.
Industry Implications
1. Fashion - Fashion designers have an opportunity to innovate by infusing aquatic elements into their collections, creating unique and eye-catching pieces.
2. Cosmetics - Cosmetic brands can develop makeup products that provide a mermaid-like glow, emphasizing the luminosity and ethereal qualities of underwater beauty.
3. Photography - Photographers can explore underwater fashion photography as a niche area, bringing together the worlds of fashion and underwater exploration to create captivating visuals.