Streetwear imprint UNDERCOVER works in collaboration with sportswear giant Nike on a new iteration of the signature Daybreak sneaker model. This time, the duo join forces to update the silhouette with bright hits of yellow entitled 'Bright Citron.'
The design also informs the colorway with some contrasting hits of black against the bright yellow, which can be found across the medial and lateral sides, the Swoosh branding accent, the outsole, lacing system, and the heel counter. The darker colors can also be seen adorning the speckling midsole accompanied by off-white hues as well as Jun Takahashi's UNDERCOVER accent. Additional details include the gray details that hit the lace guard, the toe cap in suede and the special heel panels. Rounding out the sneakers are premium construction informed by grain leather and suede.
Vibrant Collaborative Contrast Sneakers
Nike and UNDERCOVER Unveil a New Daybreak Sneaker Option
Trend Themes
1. Collaborative Sneaker Designs - Opportunity for brands to team up and create unique sneaker designs that combine both their aesthetics.
2. Contrasting Colorways - Chance to incorporate vibrant and contrasting color combinations into sneaker designs, adding a visually striking element.
3. Premium Construction Materials - Demand for sneakers made from high-quality materials like grain leather and suede, offering a luxurious and durable option for consumers.
Industry Implications
1. Footwear - Potential for footwear brands to explore innovative collaborations and experiment with bold colorways and premium materials.
2. Fashion - Opportunity for fashion brands to tap into the streetwear market by partnering with sneaker brands for unique collaborative designs.
3. Retail - Chance for retailers to curate and showcase exclusive sneaker collections that feature collaborative designs and premium construction materials.