Tecate & Pancho's Pan De Muerto recipe was featured inside the beer brand's recent Day of Dead care package. The festive press package included a ready-made Pan De Muerto loaf, fresh Cerveza Tecate cans, branded glassware, traditional decorations and more -- meant to inspire recipients to celebrate Día de Muertos at home. The three day celebration originates in Mexico, Tecate's home nation and takes place from October 30th to November 2nd.
Staying true to the beer brand's heritage, Tecate's Pan De Muerto recipe was launched in collaboration with Toronto-based bakery Pancho's and puts a fun twist on the traditional delicacy. It does so by infusing the bread starter with a 75ml Tecate beer and is topped with traditional orange zest, adding to a unique flavor profile.
Launched just in time for spooky season, Tecate' recent care package is a unique marketing example that spotlights Day of the Dead's growing prevalence in North America and globally.
Festive Beer Brand Marketing
Tecate's Day of the Dead Care Package Includes Treats and Decorations
Trend Themes
1. Day of the Dead Celebrations - Expanding interest and participation in Day of the Dead celebrations presents opportunities for brands to create unique and culturally-inspired marketing campaigns.
2. Branded Care Packages - The rise of branded care packages offers businesses a way to engage with consumers through thoughtful and personalized experiences.
3. Collaborations with Local Businesses - Partnering with local businesses allows brands to tap into regional expertise and create innovative products that cater to specific cultural events.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the use of traditional ingredients and flavors to create unique products for festive occasions like Día de Muertos.
2. Event Planning and Decorations - The demand for event planning services and decorative items for Day of the Dead celebrations provides growth opportunities for businesses in the event industry.
3. Alcohol and Beverage - Alcohol and beverage brands can leverage festive occasions like Día de Muertos to create limited edition products and boost customer engagement.