Zach McCaffree photographed the lovely Shay enjoying a day in Santa Barbara for this exclusive C-Heads editorial.
Though the editorial looks easygoing and lackadaisical, it took a little while for the duo to get going. Shay had only just gotten back from a trip to Bali the day before, and she was exhausted and armed with all of her belongings. Once they got some caffeine in their system, however, Shay and McCaffree began having some tourist-y fun.
McCaffree explains, "Even if you live in Los Angeles you can play tourist for super cheap." The two rode several rides on the pier and then went out for some greasy Italian grub from one of those chain restaurant.
Carefree Californian Editorials
Zach McCaffree Photographs a Day in Santa Barbara
Trend Themes
1. Tourist-y Fun - The trend of affordable tourism can disrupt the industry by attracting budget-friendly travelers.
2. Editorials - The trend of editorials can disrupt the fashion industry by changing how brands showcase their products.
3. Day Trips - The trend of day trips can disrupt the travel industry by encouraging travelers to explore their own backyards.
Industry Implications
1. Tourism - The tourism industry can benefit from the trend of affordable tourism by targeting budget-friendly travelers.
2. Fashion - The fashion industry can benefit from the trend of editorials by using the format to showcase their products in a new and creative way.
3. Travel - The travel industry can benefit from the trend of day trips by creating new day-trip focused products and services to appeal to explorative travelers.