At the 2018 Geneva Motor Show, Rolls Royce unveiled the revamped Dawn Aero Cowling. The British automaker decided not to bring any new vehicles to the show and instead showed off fresh takes on its existing luxury cars. The Dawn Aero Cowling is perhaps the most notable showing from the brand and it looks to fulfill the requests for an updated Rolls Royce two-door drop-top coupe. According to Rolls Royce, the new Aero Cowling was designed to meet client demands for "enhanced flexibility in terms of style and practicality."
The updated Dawn Aero Cowling features a leather-lined tonneau cover made of carbon fiber and aluminum. The two rear seats are covered by the tonneau, effectively giving the vehicle the appearance of a two-seat roadster. The entire interior is assembled to funnel air gracefully, adding comfort for the driver and passenger. The cowl has a lockable leather-lined storage compartment for added functionality.
Luxury Two-Door Roadsters
Rolls Royce Updated the Dawn Aero Cowling for Comfort and Design
Trend Themes
1. Luxury Roadster Redesigns - Luxury automakers can revamp their existing two-door drop-top coupes with updated designs to fulfill client demands for enhanced flexibility in style and practicality.
2. Leather-lined Tonneau Covers - More automakers can explore creating tonneau covers made of carbon fiber and aluminum with a leather lining to add functionality and elegance to the interior of their vehicles.
3. Air Funneling Interiors - Car brands can implement interiors that are assembled to funnel air gracefully, adding comfort for drivers and passengers while providing a differentiated feature compared to competitors.
Industry Implications
1. Luxury Automotive - Luxury automotive brands can update their existing two-door drop-top coupes with improved designs and functionality to appeal to clients looking for enhanced flexibility in style and practicality.
2. Carbon Fiber Manufacturing - Manufacturers can explore producing carbon fiber and aluminum tonneau covers with leather lining to add multi-functional uses, such as storage compartments, for high-end cars and luxury vehicles.
3. Automotive Interiors - Car designers can focus on creating air funneling interiors, and more advanced temperature control systems to add comfort and a differentiated feature to appeal to more consumers.