Litter-Hiding Photography

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Davide Bellocchio Has a Strong Sense of Character and Narrative

It is one thing to have a vision and another to execute it; Davide Bellocchio is gifted in both senses. He takes fantastical concepts and captures them on print in such a way that no one can question the meaning of it. For instance, Davide Bellocchio photographed one ad campaign that imagined a lawn as a carpet that people hid trash underneath. It shows how often people choose to ignore the act of littering.

Originally an art director for five years, Davide Bellocchio took up his passion for photography permanently by forming the creative studio Zona 13. Working primarily in advertising, Davide Bellocchio's strong sense of character and narrative structure brings human interest to this particular industry. Influenced by photo journalism and portraiture styles, Davide Bellocchio's work is bold and emotional.
Trend Themes
1. Fantastical Concept Photography - Exploring fantastical concepts through photography allows for disruptive innovation in creating unique narratives and capturing people's attention.
2. Emotional Human Interest Photography - Using strong character and narrative structure in photography creates a powerful emotional connection, offering disruptive innovation opportunities for advertising and storytelling.
3. Photography Influenced by Photojournalism - Incorporating elements of photojournalism into photography opens up disruptive innovation possibilities for capturing real-life moments and conveying powerful messages.
Industry Implications
1. Advertising - Incorporating fantastical and emotional photography into advertising campaigns can disrupt traditional approaches and create a lasting impact on consumers.
2. Art and Creative Studios - By combining art direction and photography, creative studios can disrupt traditional artistic boundaries, creating visually striking and thought-provoking works.
3. Journalism and Storytelling - Incorporating photojournalism techniques and narrative structure into storytelling through photography can disrupt traditional journalism, offering new ways to engage and inform audiences.

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