The David Yurman Fall 2012 Ad Video stars the stunning Brazilian belle Gisele Bündchen.
The timeless elegance that David Yurman radiates in its campaigns is embodied by the stunning supermodel. She sports the Fall collection on the beaches of Malibu, California looking flawless. The baubles, rings, statement cuffs and layered necklaces are showcased with a monochromatic palette that enhances the gems.
The advert was lensed by Peter Lindbergh who, with his exceptional talent, enticed the luxury brand’s Silver Ice collection. "Gisele captures that moment in time for the brand. It’s heritage, authenticity and modern day glamour," says David Lipman who handled the advertising. The short film exudes the nonchalant opulence that makes the David Yurman brand so covetable in this modern luxury market.
Alluring Coastal Gem Campaigns
The David Yurman Fall 2012 Ad Video Starts Gisele Bündchen
Trend Themes
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Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Introduce innovative designs and concepts that combine heritage, authenticity, and modern day glamour into luxury fashion brands.
2. Jewelry - Disruptive innovation opportunity: Create new jewelry trends and designs that incorporate monochromatic palettes and enhance the beauty of gemstones.
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