The LA-based David Kordansky Gallery is featuring the work, both new and old, of Jonas Wood.
Wood's art brings new meaning to the phrase "larger than life." He takes mundane scenes from our everyday reality, and blows them up to enormous proportions. People are too quick to dismiss the familiar, the habitual, the prosaic. They fail to grasp the magic of the things we do everyday, whether it's watering our potted plants or watching NBA highlights.
To add to that, Wood's art explores parts of Western culture; more specifically, American culture, that we've been indoctrinated with since birth. He examines the things we do, and the things we like and the things we accept as being part of our identity.
Enormous Americana Art
Jonas Wood's Archive is Featured in the David Kordansky Gallery
Trend Themes
1. Enlarged Mundanity - New trend in art to depict mundane scenes in larger-than-life proportions.
2. Exploring American Culture - Increased focus on examining and representing different aspects of American culture in art.
3. Appreciating the Everyday - Growing emphasis on finding value and beauty in the routines and habits of everyday life.
Industry Implications
1. Art - Opportunity for artists to explore and innovate in the trend of depicting familiar scenes in an enlarged format.
2. Museums and Galleries - Opportunity for galleries and museums to feature and promote art that examines and represents various aspects of American culture.
3. Advertising and Marketing - Opportunity for brands to use the aesthetic of enlarged mundanity in their advertising and marketing campaigns to connect with audiences on a relatable, everyday level.