Using the first three letters of its name, Bumble created a series of dating app billboards that bring popular tunes to life. The ads feature rhythmic blocks of text to mimic the sound of a beat and humming along promises to reveal the familiar sounds of Star Wars, Phil Collins' In the Air Tonight and more.
Beneath the bold black text on yellow backdrops, Bumble includes a message that helps to make the connection between pop culture interests and millions of available singles. The ads are situated in a variety of public places, especially in spaces where people will have plenty of time to ponder the songs and get the right rhythm by singing or humming along.
Humming Dating App Billboards
Bumble's Ads Get People Singing Popular Tunes
Trend Themes
1. Interactive Billboards - Incorporating interactive elements into billboards attracts consumers and makes ads more memorable.
2. Branded Jingles - Creating unique, catchy jingles helps establish brand recognition and can be used across multiple marketing channels.
3. Pop Culture Connections - Making references to popular culture in advertising can generate interest and create a sense of relatability with consumers.
Industry Implications
1. Advertising - The use of interactive billboards and unique jingles can revolutionize the way companies advertise their products or services.
2. Dating Apps - Incorporating elements of popular culture in dating app advertisements can help establish a connection with potential users.
3. Music Industry - Collaborating with brands to create catchy jingles or incorporating branded music in advertisements can provide a new revenue stream for musicians.