Invisibly, a data control platform, was launched in an effort to stop the exploitative nature of many social media and technology brands selling consumers personal data. Through the app, consumers can now license and monetize their personal data, giving them a direct choice in who they want to share it with.
Dr. Don Vaughn Ph.D., Head of Product at Invisibly says, "it’s time we enable people to take back control of their data. By creating a platform that lets people make money from their data, we’re not only educating people on how valuable their data is, we’re telling big tech it’s time to change the way things are done, and time to start fairly compensating people for the data they regularly profit from."
Data Control Platforms
Invisibly Lets People License and Monetize Personal Data
Trend Themes
1. Data Monetization - Invisibly's platform allows consumers to monetize their personal data, creating opportunities for disruptive innovation in data-driven industries.
2. Data Ownership - Invisibly's app empowers consumers to take control of their personal data and determine who they want to share it with, creating opportunities for disruptive innovation in data privacy and security industries.
3. Data Education - Invisibly's platform educates consumers on the value of their personal data and how to profit from it, creating opportunities for disruptive innovation in data literacy and digital marketing industries.
Industry Implications
1. Data Privacy and Security - Invisibly's platform for data ownership presents disruptive innovation opportunities for secure data storage, ethical data management, and secure data exchanges in online transactions.
2. Digital Marketing - Invisibly's emphasis on data education creates disruptive innovation opportunities for personalized advertising, audience targeting, and cognitive marketing.
3. Financial Technology (fintech) - Engaging consumers through Invisibly's platform empowers them to monetize their personal data, presenting disruptive innovation opportunities for fintech companies to create unique data-driven financial products and services.