To help mark the 20th anniversary of Xbox, Trolli is rolling out dark limited-edition packaging inspired by the iconic console and its games. The "deliciously dark" packaging for the brand's sour gummies not only shares special designs but also a treat for gamers in the form of a free month of Xbox Game Pass Ultimate. With this pass, gamers will get access to more than 100 games for console, PC and mobile devices, including day one releases.
There are four unique packs to discover, including Sea of Thieves on Sour Brite Crawlers Very Berry, Psychonauts 2 on Sour Crunchy Crawlers and Destiny 2 on Sour Gummi Creations. Launching in December, there's also a design inspired by Halo Infinite.
Gamer-Targeted Gummies
Trolli's Dark Limited-Edition Packaging Was Inspired by Xbox Games
Trend Themes
1. Gamer-themed Food Packaging - There is an opportunity to create more food products with packaging that targets gamers and gaming culture.
2. Cross-industry Collaborations - More collaborations between food and gaming companies can be explored to create unique and exclusive products for consumers.
3. Gamification of Food Product Promotions - More food companies can experiment with gamified promotional offers to attract younger consumers, such as free Xbox Game Pass Ultimate subscriptions with purchase.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to create special edition packaging and flavors targeted towards gamers.
2. Gaming - The gaming industry can leverage its brand and characters to create unique food products and packaging collaborations with candy brands.
3. Marketing and Advertising - Agencies and marketers can explore gamified promotions and collaborations as a way to attract younger consumers to food and gaming products.