M&M's Canada is enticing its fans to try its newest flavor in the tablet chocolate bars range -- Dark. The Dark chocolate bar is the perfect introduction into the sophistication of dark chocolate thanks to the brand's foresight to add fan-favorite milk chocolate Minis inside.
In honor of the new dark chocolate bar flavor, M&M's Canada joined forces with MasterChef Canada winner Chef Mary Berg to create novelty chocolate-themed recipes that will become instant favorite including the CHOC-cuterie board and a chocolate grilled cheese.
The Dark M&M’S Chocolate Bar Choc-cuterie Board features DARK M&M's Chocolate Bar & Almond Salmi, cubed butter pieces, dried cranberries, crumbled cookies, and icing sugar to feed your hungry friend. The Dark M&M’S Chocolate Bar and Brie Grilled Cheese, on the other hand, includes sourdough bread, butter, brie, and half a Dark M&M's Chocolate bar for a delicious meal.
Branded Chocolate Recipes
M&M’s Canada Teamed Up with Chef Berg to Debut Its Dark Chocolate Bar
Trend Themes
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Dark Chocolate Bars — The introduction of M&M's Dark chocolate bar with the addition of milk chocolate Minis presents an opportunity for chocolate brands to experiment with unique flavor combinations.
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Novelty Chocolate Recipes — Collaborations between food brands and chefs to create unique recipes featuring branded chocolate products can inspire experimentation and consumer interest in the brand.
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Chocolate Charcuterie Board — The creation of the Dark M&M’S Chocolate Bar Choc-cuterie Board presents an opportunity for innovative snack and food companies to create their own sweet charcuterie boards featuring a variety of chocolate products.
Industry Implications
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Confectionery — Chocolate manufacturers and confectionery companies can create similar product collaborations with chefs that feature unique flavor profiles and present a new form of chocolate products to consumers.
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Foodservice — Restaurants and cafes can take advantage of the chocolate-themed recipe trend and incorporate unique chocolate dishes in their menus that feature branded chocolate products to keep up with consumer demand for novelty desserts and snacks.
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Event Planning — Event planners can incorporate sweet charcuterie boards featuring a variety of chocolate products into their events as a unique and visually appealing dessert option that will surely impress their guests.