Fashion label Danilo Paura delivers a collection of multi-printed apparel for the Spring/Summer 2019 season. The label offers a series of mixed cuts to separate itself from the classic style of simplistic shorts and shirt combinations for the summer season. The capsule draws a strong inspiration from Irving Penn's 'Corner Series,' which is a iconic photography set capturing subjects set in a corner. Photographer Chico De Luigi captures the new lookbook with this perspective, seeing the blends of multiple fabric and prints together.
Some items in the new seasonal range include the cream wool sweaters, tie-dye linen pants, denim shorts with stone washes, and striped dress shirts that boast "REVOLUTIONIZE ROMANTICA" branding accents. Additional key items are the label's iteration of Hawaiian shirts, replacing palm tree designs with tree and animal graphics.
Photography-Inspired Apparel
Danilo Paura Draws Inspiration from Irving Penn's Corner Series
Trend Themes
1. Multi-printed Apparel - Opportunity in creating unique and bold clothing designs by incorporating multiple fabric and print combinations.
2. Photography-inspired Fashion - Disruptive innovation potential lies in merging the visual artistry of photography with fashion design, as seen in Danilo Paura's collection.
3. Revolutionizing Summer Style - Opportunities for redefining the traditional approach to summer apparel by offering mixed cuts and unconventional branding accents.
Industry Implications
1. Fashion - Fashion industry can explore the incorporation of photography-inspired prints and designs into their collections.
2. Apparel Manufacturing - Opportunities for apparel manufacturers to create multi-printed garments and explore unique cuts for clothing.
3. Photography - Photography industry can collaborate with fashion designers to showcase their photography-inspired collections through visual mediums.