Rising designer Daniëlle Cathari worked with adidas Originals in reconstructing some of its most iconic silhouettes for Spring/Summer 2018. Cathari takes on the archival silhouettes and gives them a modern twist. The new collection is comprised of 10 pieces in total, experimenting with Daniëlle Cathari's unique approach to the concept of deconstruction and reconstruction with sportswear garments. The collaborative range features pieces such as jackets, parachute pants, a dress, bra tops, a skirt and a sweater.
The Daniëlle Cathari x adidas collection sees that the bra top offerings and parachute pants boast three different colorways -- with the options of either navy blue, black or white for all three. The jacket, skirt, and sweater get a full reconstruction from its original piece. The t-shirt and matching shorts take on a captivating yellow hue. The dress is more muted as it boasts a peach coloration. The pieces are constructed with lightweight seasonal fabrics such as satin, engineered jacquard, mercerized single jerseys and French terry fabrics.
Lightweight Archival Sportswear
Daniëlle Cathari Elevated adidas Classic Pieces for SS18
Trend Themes
1. Deconstructed Sportswear - Opportunity for fashion brands to collaborate with sportswear brands in reimagining classic designs with a modern twist.
2. Seasonal Fabrics - Opportunity for textile companies to develop and market lightweight fabrics suitable for seasonal wear.
3. Athleisure - Opportunity for retailers to tap into the growing athleisure market by offering trendy and fashionable sportswear pieces.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities in fashion design by introducing new ways of reconstructing classic silhouettes and experimenting with seasonal fabrics.
2. Textile Manufacturing - Disruptive innovation opportunities in textile manufacturing by developing and producing lightweight fabrics such as engineered jacquard and mercerized single jerseys.
3. Retail - Disruptive innovation opportunities for retailers to explore and cater to the growing demand for athleisure wear by showcasing trendy sportswear collections.