Conventional dance videos feature artists like Beyonce and Britney Spears, but this commercial done for the Xbox Kinect alters these preconceptions. The video instead features a British man who convinces himself he is Kylie Minogue. Hilarity ensues as he attends a concert for the singer, and proceeds to break into her dressing room and completely take over the performance.
This trend fits into the broad category of dancevertising, as quite a few trends have incorporated dancing elements into their campaigns. Chris DeLuca discusses this development, along with his experience of being a Trend Hunter intern. DeLuca interned during the summer of 2011, and always brought enthusiasm and fun to every beer Friday and lunchtime discussion.
Macho Diva Dance Videos
Trend Hunter Chris DeLuca Unveils an Unlikely Kylie Minogue Impersonator
Trend Themes
1. Dancevertising - Opportunities for incorporating dance into advertising campaigns to capture audience attention.
2. Unexpected Talents - Innovative use of unlikely performers to ignite humor and interest in a brand or product.
3. Celebrity Impersonators - Growing trend of incorporating celebrity impersonators into advertising campaigns for comedic and relatable effect.
Industry Implications
1. Entertainment - Opportunities to incorporate unconventional performers into entertainment industry products and marketing.
2. Advertising - Innovative ad campaigns with unexpected talent could attract Higher attention and engagement among audiences.
3. Social Media - Growth in social media platforms provides new opportunities to increase brand exposure through viral content and interactive campaign strategies.