The Internet is abuzz with a video of Dan Aykroyd showing us his new Crystal Head Vodka in a gorgeous to-die-for glass skull.
Rumor has it that this video is actually to promote the new Ghostbusters movie or similar. But the product is real. Once you have seen the video, however, you will understand why it is hard to believe that it is a real product.
I think Crystal Head Vodka is real, but in order to promote the vodka, Dan Aykroyd went all 'Ghostbusters,' and he gets bonus points for using the word ectoplasm. Below, read the text that appears on the bottle's packaging.
Branded Vodka for Movie Promos
Crystal Head Fuels Ghostbusters III Rumors
Trend Themes
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Industry Implications
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3. Marketing and Advertising Industry - Creating unique and memorable branding campaigns, such as celebrity endorsements and novelty packaging, can help drive sales and increase brand awareness for alcohol companies.