DAIWA PIER39 introduces the new Spring/Summer 2021 collection and it is full of retro touches throughout. The retro spirit is referenced through the color palette and small details. It can also be seen in some sporty silhouettes that nod to the 90s.
The classic looks are adorned with GORE-TEX materials and in-house shells for some protective elements. Some of the seasonal designs include the chunky cargo pocket jackets, the field jackets, oversized shirts, sporty pullover sweaters, and more. Notably, the aforementioned oversized top is detailed with micro pockets and attachments that are inspired by fishing apparel. This is a notable design language by the label as preppy looks make up the plaid offerings before it is rounded out by pieces such as the bucket hats.
Retro Sporty Weatherproof Fashion
DAIWA PIER39 Launches a Capsule for the SS21 Season
Trend Themes
1. Retro Sporty Fashion - There may be an opportunity for companies to create new lines with sporty silhouettes and retro references.
2. Weatherproof Fashion - Integrating protective materials such as GORE-TEX into fashion products could be a disruptive innovation opportunity.
3. Micro Pockets Clothing - Designers can explore innovative clothing with small pockets and attachments that add functionality and style.
Industry Implications
1. Fashion - Clothing and accessory companies can take inspiration from this collection to create new lines with a retro and sporty feel.
2. Outdoor Apparel - Outdoors companies can consider integrating weatherproof materials into their clothing and accessories.
3. Fishing Apparel - Fishing apparel companies can explore incorporating more fashion-forward design language into their products.