Matchy-matchy fashions are for the birds, according to Dafne Ederveen's 'Frida' photo set. Each image in the series features a more outrageous color-clashing combination of separates than the last for a fashion kaleidoscope of patterns.
Even if you don't love the intentionally mismatched fashions seen in Dafne Ederveen's 'Frida' photo set, you have to admit that the collection as a whole is eye-popping.
Implications - The overwhelming number of dark, somber tones in fashion has consumers looking for brighter, bolder outfits. Multi-colored, kaleidoscopic colors are being adopted by designers hoping to prove that you don't need gritty clothing just to have an edgy look. Vibrant chromatic themes will allow brands to bring consumers clothing that evokes confidence, making them more approachable.
Purposeful Pattern-Clashing
Dafne Ederveen's 'Frida' is Intentionally Mismatched
Trend Themes
1. Bright Bold Colors - Designers are adopting multi-colored, kaleidoscopic colors in fashion to cater to consumers looking for brighter, bolder outfits.
2. Gritty Clothing Alternative - Brands can offer vibrant chromatic themes as an alternative to dark, somber tones in clothing, providing consumers with an edgy look without compromising confidence.
3. Confidence-evoking Clothing - Bringing consumers clothing that evokes confidence through vibrant chromatic themes makes brands more approachable to the market.
Industry Implications
1. Fashion - Fashion industry professionals can incorporate multi-colored, kaleidoscopic colors to cater to consumers looking for brighter, bolder outfits.
2. Design - Designers can explore vibrant chromatic themes as an alternative to dark, somber tones in clothing to provide consumers with an edgy look without compromising confidence.
3. Marketing - Marketing professionals can leverage the confidence-evoking nature of vibrant chromatic themes in clothing to make brands more approachable to the market.