The Daffy’s Mulberry Gin is the latest variety from the brand that seeks to offer consumers a fruity, summer-ready way to enjoy the classic taste of the botanical-forward libation. Featuring a 40.4% ABV, the spirit is characterized by a rich flavor profile that has forward fruit notes along with undertones of treats that one might obtain at a sweet shop. The gin is suggested to be served by the distillers on the rocks, with tonic water or in cocktails like the Bramble.
Explaining the new Daffy’s Mulberry Gin, Founder and Master Distiller Chris Molyneaux said, "We are delighted to announce the release of our new permanent addition to the Daffy’s family and our very first ever fruit-flavored gin. The Mulberry Gin is very different to our classic Daffy’s, whilst maintaining the smoothness and drinkability the classic is famous for."
Summery Mulberry-Infused Gins
Daffy’s Mulberry Gin is Distilled Using a Copper Pot Still
Trend Themes
1. Fruity Gins - The rise of fruity-infused gins presents an opportunity for distilleries to attract consumers looking for unique flavor experiences.
2. Summer-inspired Spirits - Creating summer-ready spirits like mulberry-infused gin can tap into seasonal consumer preferences and drive sales during warmer months.
3. Premium Flavors - Developing premium flavor profiles, such as rich fruit notes and undertones reminiscent of sweet treats, can enhance the appeal of spirits and elevate the drinking experience.
Industry Implications
1. Craft Distilleries - Craft distilleries can leverage fruity gin trends by experimenting with different fruit infusions to create innovative and distinct products.
2. Beverage Manufacturing - Beverage manufacturers can explore incorporating summer-inspired flavors into their product lines to cater to the growing demand for refreshing and seasonal drinks.
3. Cocktail Bars and Restaurants - Cocktail bars and restaurants can capitalize on the popularity of mulberry-infused gin by featuring unique cocktails that highlight the fruity and rich flavor profile of the spirit.