Timeless Old-School Worn-Out Sneakers

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Golden Goose Adds the Dad-Star Model to Honor Sneaker Day

Golden Goose introduces the new Dad-Star model as the latest sneaker silhouette joining its expansive roster for the season. The sneaker drops to celebrate Sneakers Day on October 9th and is meant to represent the timeless manner of the design. The concept that the shoe can be passed down to generations represents the versatile look and longevity of it.

It is a humble design that fuses fashion with luxury, taking a 90s silhouette and detailing it with vintage elements and innovative materials. It gives off a worn-out look with the yellowed effect on the midsole, which is something that happens in direct sunlight overtime, resulting in a vintage shade. To further enhance this, the tongue and foam boasts distressed details.
Trend Themes
1. Vintage Sneaker Revival - Opportunity to revamp classic sneaker silhouettes with vintage elements and innovative materials for a nostalgic appeal
2. Sustainable Fashion - Creating timeless fashion pieces that can be passed down for generations to reduce waste and promote sustainability
3. Unique Distressed Design - Incorporating intentional distressing and yellowing effects on sneakers as a way to create a unique style and stand out in a crowded sneaker market
Industry Implications
1. Fashion & Apparel - Creating sustainable, timeless pieces that can be passed down for generations to appeal to eco-conscious consumers
2. Sneaker Manufacturing - Revamping classic sneaker silhouettes with unique distressed designs and innovative materials to stand out in a competitive sneaker market
3. Luxury Goods - Incorporating vintage elements into luxury fashion pieces to create a nostalgic appeal and target consumers who value high-end fashion and design

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