This Dado print ad design by Costa IMC personifies dogs, placing puppy mugs atop men's bodies. The first ad, for example, reads, "For a more intelligent dog, feed them Dado." Since many dog owners consider their pooch a treasured member of the family, it's only natural for marketers to capitalize on this affinity.
See more images of the Dado print ad design by Costa IMC above, and keep clicking for more personified pets.
Implications - WHY IS STRESS RELIEF MORE IMPORTANT NOW THAN EVER?
Consumers are appreciative of advertising campaigns with an element of humor because it helps alleviate stress. Corporations will find themselves to by highly appealing to consumers if they regularly utilize humor in their media materials.
Personified Pooch Campaigns
Dado Print Ad Design by Costa IMC is Photo-Flipping Fantastic
Trend Themes
1. Humorous Advertising Campaigns - With consumers appreciating humor as a stress relief, there are opportunities for corporations to create highly appealing advertising campaigns using humor.
2. Personification Marketing - By personifying products or services, marketers can tap into the emotional connection between consumers and their pets, creating engaging and relatable advertisements.
3. Pet-focused Marketing - With pet owners considering their pets as treasured family members, there is an opportunity for marketers to target this market segment with pet-oriented marketing strategies.
Industry Implications
1. Advertising - The advertising industry can adopt humorous approaches in their campaigns to appeal to consumers as a stress relief and improve brand engagement.
2. Marketing - The marketing industry can utilize personification techniques to create emotional connections with consumers and deliver relatable messages about products or services.
3. Pet Products - The pet products industry can leverage the emotional bond between pet owners and their pets to develop targeted marketing campaigns that highlight their products' benefits.