The Cypressa Mediterranean range has been expanded by the brand with a selection of new olives and tapenades perfect for helping consumers to craft any Mediterranean cuisine they wish from the comfort of their own kitchen.
The products come in five options including the Tomato, Feta & Kalamata Olive Tapenade, Aubergine & Feta Mezze, Greek Double-Stuffed Olives with Garlic & Pepper and the Greek Mixed Olives with Garlic & Herbs for the Foods of the Sun range. The brand is also introducing the new Nocellara Olives that are characterized by their crisp texture with nutty, buttery flavor to boot.
Commercial Controller Harry Constantinou spoke on the new additions to the Cypressa Mediterranean range saying, "We are excited to be launching this range into Tesco at a time when the Mediterranean diet is gaining momentum for its health benefits. Our tapenades and olives are always popular, and we are sure our new Nocellara Olives will be too."
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The Cypressa Mediterranean Range Includes New Olives and Tapenades
Trend Themes
1. Expansion of Mediterranean Range - The brand expands its Cypressa Mediterranean range with new olives and tapenades, tapping into the growing popularity of the Mediterranean diet.
2. New Olive Varieties and Tapenades - The introduction of Nocellara Olives and Tomato, Feta & Kalamata Olive Tapenade offers consumers innovative options for Mediterranean cuisine.
3. Increasing Demand for Nutty Olive Flavors - The crisp texture and nutty, buttery flavor of Nocellara Olives meet the rising demand for unique olive flavors.
Industry Implications
1. Food and Beverage - The expansion of the Cypressa Mediterranean range presents opportunities for businesses in the food and beverage industry to capitalize on the growing demand for Mediterranean cuisine.
2. Grocery Retail - The launch of the new Cypressa products provides grocery retailers with a chance to offer customers a wider selection of authentic Mediterranean olives and tapenades.
3. Health and Wellness - The popularity of the Mediterranean diet and its health benefits creates opportunities in the health and wellness industry for products like the Cypressa Mediterranean range.