adidas’ newest Forum Hi silhouette takes inspiration from New York’s Cuts & Slices pizzeria. The footwear and athletics giant previously released a sneaker silhouette that pays homage to Shanghai’s Yanwai Restaurant and has now traveled to the Big Apple to celebrate the Trinidadian pizzeria. Cuts & Slices was founded by Randy Mclaren, who also runs a sneaker business called Mclaren Kicks, and is famous for its Jerk Shrimp and Curried Oxtail pizzas.
The sneakers, which come dressed in shades of white, maroon, red, and cream, feature the parlor’s address printed on the collars. Fuzzy suede heel tabs and pizzeria logos add a fresh look to the style, and are rounded out by cream midsoles and brown outsoles. Cuts & Slices’ logo is printed on the red hangtag attached to the collars. The adidas Forum ‘84 Hi ‘Cuts & Slices’ will be available online and at select retailers on October 4, 2022. A special pre-release block party will be held on Sep 24, 2022, giving consumers an early opportunity to score these shoes.
Pizzeria-Inspired High-Top Shoes
New York’s Cuts & Slices Pizzeria Finds Its Way Onto the Forum Hi
Trend Themes
1. Food-inspired Footwear - There is opportunity for footwear brands to collaborate with various food industries, like restaurants and cafes, to create limited-edition or signature footwear pieces inspired by their menu items.
2. Localized Sneaker Designs - Footwear brands can create location-specific designs inspired by notable local businesses, attractions or landmarks, to create a sense of pride and appeal to locals or tourists.
3. Cross-industry Collaborations - Collaborations between industries can lead to unique and creative product designs such as pizzeria-inspired sneakers. This can appeal to consumers who are interested in cross-over products and services.
Industry Implications
1. Footwear Industry - Footwear brands can partner with restaurants and cafes to create limited-edition designs around popular menu items, generating buzz and interest in both industries.
2. Food and Beverage Industry - Food and beverage businesses can collaborate with footwear brands to create unique products that celebrate their brand, potentially increasing visibility and sales.
3. Tourism Industry - Collaborations between notable local businesses and footwear brands can attract tourists who are interested in local experiences and can increase tourism revenue.