This cute macaron packaging features a simplistic design created by Lithuanian graphic designer Edvardas Kavarskas for SUCRÉ Macarons. The bright and clean packaging is white with a single accent color denoting the flavor and boasts an easy-to-use slide-off design.
The branding is feminine and sweet and has as much personality as SUCRÉ Macarons' range of flavors, which includes champagne and brown sugar, cool mint, dizzy lavender and sweet lilac.
This cute macaron packaging was designed with gifting in mind and certainly succeeds, given the treats appear gift wrapped rather than packaged. The result is a box that resembles a tiered women's dress, adding to the refined, feminine theme. Each box also includes a letter from SUCRÉ described as "small feminine secrets."
Feminine Confectionary Branding
This Cute Macaron Packaging Boasts A Simplistic Design
Trend Themes
1. Simplistic Design - Simplistic packaging designs can create a standout visual identity for brands in the confectionary industry.
2. Feminine Branding - Feminine branding can help confectionary companies target a specific demographic and create a strong emotional connection with consumers.
3. Gift-inspired Packaging - Gift-inspired packaging can enhance the perceived value of confectionary products and make them ideal for gifting occasions.
Industry Implications
1. Graphic Design - The graphic design industry can offer innovative solutions to create visually appealing and memorable packaging designs for confectionary brands.
2. Confectionary - The confectionary industry has an opportunity to differentiate itself by incorporating feminine branding and unique packaging designs into their product offerings.
3. Gift and Accessories - The gift and accessories industry can explore partnerships with confectionary brands to develop creative packaging designs that appeal to gifting occasions.