False eye lashes are still a scorching hot beauty accessory, but everyone has their own idea of what they're comfortable wearing. Some women like to keep their fake lashes on the natural side, some like colour, or luxurious ones encrusted with diamonds (how do they blink?) while others like real statement lashes like those made of dramatically sweeping feathers.
To answer to these diverse beauty desires, PTRK creates custom lashes. To put into perceptive how great the demand is, the Indonesian company sells a whopping 1.2 million sets each month.
They have everything from glow-in-the-dark eye lashes, hologram lashes, water drop to sparkle-studded and feathered lashe. Each pair is crafted to meet the customer's aesthetic desire as well as being made to fit their uniquely shaped eyes.
Categories include regular eyelashes, color lashes, decorated eyelashes, Halloween eyelashes, carnival eyelashes, doll lashes, extension singles, individuals, and flare lashes.
Check out some past eye lash posts:
Customized Fake Eyelashes
Beauty Lashes Out
Trend Themes
1. Customized False Eyelashes - Disruptive innovation opportunity: Develop technologies that allow customers to digitally customize their own false eyelashes for a truly personalized beauty experience.
2. Glow-in-the-dark Eyelashes - Disruptive innovation opportunity: Create glow-in-the-dark eyelashes that cater to individuals who want to make a bold statement in nightlife and clubbing scenes.
3. Feathered Eyelashes - Disruptive innovation opportunity: Design feathered eyelashes that provide a dramatic and unique look, appealing to fashion-forward individuals and avant-garde makeup artists.
Industry Implications
1. Beauty Products Manufacturing - Disruptive innovation opportunity: Develop advanced manufacturing techniques to efficiently produce customized false eyelashes at scale, meeting the demand for personalized beauty products.
2. Beauty Retail - Disruptive innovation opportunity: Create virtual reality (VR) or augmented reality (AR) platforms that allow customers to virtually try on and purchase customized false eyelashes online, enhancing the shopping experience.
3. Entertainment and Performance Industry - Disruptive innovation opportunity: Collaborate with costume designers and makeup artists to develop innovative false eyelashes that enhance stage performances, creating captivating visual effects.