Marriott Hotels is partnering with Pepsi's premium bottled water brand LIFEWTR to create a customized experience for guests through augmented reality art.
LIFEWTR is now the official in-room water for Marriott Hotels nationwide and to bring attention to this, the hotel is giving guests the chance to get inspired and tap into their own creativity as part of a unique in-suite experience. To initiate the augmented reality experience, guests are able to scan a custom bottle tag and virtually customize their room with an AR gallery, which features pieces from 18 LIFEWTR artists.
Guests are even able to curate the position of the virtual art within the suite, color the artwork to customize the images, as well as share pictures of their AR-enhanced suite on social media right from within the app.
Artful AR Hotel Rooms
LIFEWTR and Marriott Hotels Created a Customized Experience for Guests
Trend Themes
1. Customized AR Experiences - The partnership between Marriott Hotels and LIFEWTR demonstrates the trend of using augmented reality to create personalized experiences for guests.
2. Branded Immersive Art - The collaboration highlights the trend of integrating branded artwork into hotel rooms, offering a unique and immersive experience for guests.
3. Virtual Interior Design - The AR gallery allows guests to virtually customize their room's artwork and design, showcasing the trend of virtual interior design in the hospitality industry.
Industry Implications
1. Hospitality - Marriott Hotels' partnership with LIFEWTR demonstrates the disruptive innovation opportunity of integrating augmented reality and branded artwork into hotel experiences.
2. Beverage - LIFEWTR becoming the official in-room water for Marriott Hotels presents a disruptive innovation opportunity for beverage companies to forge partnerships with hospitality brands to enhance guest experiences.
3. Technology - The use of augmented reality in hotel rooms indicates a disruptive innovation opportunity for technology companies to develop AR solutions that cater to the needs of the hospitality industry.