Placing emphasis on the consumer's right to create a customized donut based on taste and texture preference, Krispy Kreme launched a treat DIY station at the Bullring Shopping Center in Birmingham. Individuals have full control of the delicious end product — from choosing the donut base and selecting numerous toppings to making decisions about whether they want the sugary goodness to be filled with jam, chocolate or creme.
The customized donut machine is definitely a clever way of engaging the consumer base. Not only does Krispy Kreme allow its dedicated customers to indulge in the act of building their own personal donut, it also collects insight into the recurring flavor preferences and gathers data on unconventional creations that just might work. One consumer "has suggested designing a crispy bacon donut drenched in maple syrup," as DesignTAXI describes.
Photo Credits: Krispy Kreme
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
Trend Themes
1. Customized Food Experiences - The Krispy Kreme customized donut machine showcases the trend of consumers seeking personalized food experiences.
2. Data-driven Customization - Krispy Kreme's donut DIY station allows for data collection on consumer flavor preferences, enabling data-driven customization opportunities.
3. Unconventional Flavor Exploration - The consumer suggestion of a crispy bacon donut drenched in maple syrup highlights the trend of exploring unconventional flavors in food.
Industry Implications
1. Food and Beverage - The customized donut machine provides opportunities for innovation and customization within the food and beverage industry.
2. Hospitality and Entertainment - Incorporating personalized donut experiences can enhance the customer experience within the hospitality and entertainment industry.
3. Market Research and Data Analysis - The data collection aspect of the donut DIY station presents market research and data analysis opportunities for relevant industries.