Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment engages with individuals via Instagram Stories. Those who choose to participate in the personalization-forward campaign are offered ingredients via a set of pools in nine different Stories. Once the consumer has completed the customize your own burger process, Burger King sends them a direct message on the social media platform with a coupon for the personalized Whopper, which will be given to them free of charge at any Burger King location.
This campaign is designed to boost awareness of a new item in the fast food family -- The InstaWhopper, which is informed by the most popular choices of ingredients from the polls.
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Trend Themes
1. Social Media Burger Personalization - The rise of social media usage presents an opportunity for companies to connect with their customers on a deeper level through novel and personalized initiatives.
2. Customized Fast Food Orders - By leveraging technology and customer data, fast food companies can offer customized meal options that cater to individual tastes and preferences.
3. Direct Message Coupons - Direct message coupons that are personalized and targeted towards individual customers present a unique opportunity for companies to increase brand loyalty and customer engagement.
Industry Implications
1. Fast Food Industry - The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers.
2. Digital Marketing Industry - Digital marketing professionals can provide value to businesses by developing algorithms and guiding personalized marketing campaigns that take advantage of social media platforms and consumer data.
3. Social Media Industry - Social media platforms can further capitalize on their ability to connect businesses with consumers by providing new tools and features that allow for even more personalized and engaging interactions.