Build Your Watch is a new feature from British watch brand Sekonda that gives people the power to create customizable watch designs. The tool is one that's easy to use, since it only takes three steps for customers to create the look of their ideal watch by selecting the shape of the case, the size and the color of the dial, as well as other details like the material of the strap and its color.
Thanks to this new feature, there are almost 10,000 possible combinations that can be explored when creating a personalized watch design, all for just £59.99. There are styles for both men and women, as well as small, medium and large sizes.
According to the brand, this tool is all about putting "the design process back into the consumer’s hands."
Customizable Watch Designs
Sekonda's Build Your Watch Tool Lets People P:ersonalize Pieces
Trend Themes
1. Customizable Watch Designs - Sekonda's Build Your Watch tool enables customers to create their ideal watch design, providing a new form of personalization.
2. Direct-to-consumer Business Model - Sekonda's Build Your Watch tool offers the brand direct access to customers, providing an opportunity for disintermediation and cost savings.
3. Mass Customization - Sekonda's Build Your Watch tool provides a way to meet the growing consumer demand for personalized and unique products, disrupting traditional mass production techniques.
Industry Implications
1. Watchmaking - The Build Your Watch tool provides a new opportunity for watch brands to differentiate themselves in a crowded market and meet consumers' demand for personalization.
2. E-commerce - Sekonda's direct-to-consumer approach with the Build Your Watch tool is disrupting traditional retail channels and providing new e-commerce opportunities for the watch industry.
3. Fashion - The Build Your Watch tool reflects the ongoing trend in the fashion industry towards personalization and customization, providing new ways for fashion brands to engage with consumers.