NYC Skateboard company 5boro has collaborated with Smith Street Tattoo Parlor to produce a set of custom skate decks entitled the 'Pin Up Series.' These decks feature artwork by some of Smith Street Tattoo's most talented tattoo artists including Bert Krak, Steve Boltz, Eli Quinters and Daniel Santoro.
The designs feature pin-up artwork of models, representing NYC's 5 boroughs: Brooklyn, Bronx, Manhattan, Queens, Staten Island (and 'Join or Die'). Each of the models are wearing bikini swimwear (in a variety of funky fresh colors) to represent Hurricane Sandy and the damage that it caused at Rockaway Beach Skatepark. Subsequently, a portion of the proceeds are being donated to rebuilding the park.
You can peep the entire collection on 5boro's website.
Scandalous Skateboard Decks
5boro and Smith Street Tattoo Parlor Drop These Custom Skate Decks
Trend Themes
1. Custom Skateboard Decks - The collaboration between 5boro and Smith Street Tattoo Parlor shows an opportunity to create custom skateboard decks with unique artwork that could resonate with consumers and attract a wider audience.
2. Art-driven Skateboard Culture - The Pin Up Series represents a shift towards art-driven skateboard culture, where skateboard decks can be appreciated as canvases to showcase visual pieces of art, providing opportunities for artists to create and display their work.
3. Skateboard Philanthropy - The donation of a portion of the proceeds towards rebuilding the Rockaway Beach Skatepark highlights an opportunity for brands to use their products and services to support philanthropic causes and bring about social impact.
Industry Implications
1. Skateboarding - The collaboration between 5boro and Smith Street Tattoo Parlor provides an innovative approach that skateboarding companies can adopt to engage consumers, showcase visual art, and promote collaborative projects.
2. Art - The Pin Up Series presents an opportunity for artists to create unique pieces of art that can be displayed and sold to a new consumer demographic through skateboard decks.
3. Nonprofit - The donation towards rebuilding the Rockaway Beach Skatepark provides an opportunity for nonprofit organizations to partner with brands in creating mutually beneficial projects that bring awareness to social issues and provide financial support.