The eSalon Custom Hair Color Set is an-at home solution for consumers avoiding the salon for safety reasons in light of COVID-19. With uncertainty surrounding the ongoing pandemic, many consumers are opting for DIY haircare and at-home custom color kits versus in-person stylist visits.
This Custom Hair Color Set from eSalon addresses growing consumer desires for personalized haircare at home and consists of made-to-order color that is crafted by professional colorists. Each kit includes a "unique-to-you color, Personalized Instructions, and everything you need to color at home."
In addition to a personalized color mixture, each kit is equipped with a developer solution as well as stain guard and stain remover products that can be applied pre and post color, making the overall process more streamlined.
Made-to-Order Hair Color Kits
The eSalon Custom Hair Color Set is Crafted by Stylists
Trend Themes
1. Customizable Hair Coloring Kits - The trend of consumers seeking personalized and safely applied hair color solutions at home is creating opportunities for brands to offer customizable hair coloring kits.
2. DIY Haircare - The trend of consumers avoiding salons and opting for at-home haircare solutions due to COVID-19 is creating opportunities for brands to offer DIY haircare products and services.
3. Professionalizing DIY Beauty - The trend of consumers becoming more savvy with their at-home beauty routines is creating opportunities for brands to offer DIY beauty products that emulate professional results.
Industry Implications
1. Beauty and Personal Care - There are opportunities for beauty and personal care companies to offer customizable, at-home hair coloring kits that enable consumers to safely and easily achieve professional-level results.
2. E-commerce - Online retailers can capitalize on the trend of consumers opting for DIY haircare solutions while avoiding salons due to COVID-19, by offering personalized hair coloring kits and related products.
3. AI and Machine Learning - Technologies such as AI and machine learning can be used to offer personalized hair coloring solutions to consumers seeking an at-home DIY approach.