Barbie's image is constantly changing, but after collaborating with Helmut Lang's digital editor, Ava Nirui and Stray Rats, the iconic doll may have undergone its most drastic transformation yet, with a Streetwear-inspired, custom Barbie collection.
The edgy line consists of 30 different dolls, all fashioned in miniature iterations of Stray Rat pieces. Cleverly dubbed 'Ratgirls' this collection deviates from the traditional standards of beauty and femininity to offer something that's not only unique, but reflective of the shift in the fashion industry. The dolls are outfitted in traditional streetwear motifs, including, sleek cat-eye shades, leather pants, baggy motorcross-inspired garments, fanny packs and plenty of layering.
Each one-of-a-kind doll from this limited-edition range will be sold separately.
Streetwear-Inspired Barbie Dolls
These Custom Barbie Dolls Sport Iconic Streetwear Pieces
Trend Themes
1. Streetwear-style Dolls - Creating customized dolls that reflect current streetwear trends could be a disruptive opportunity for the toy industry.
2. Alternative Beauty Standards - Shifting away from traditional beauty standards when designing dolls, and embracing unique styles, could be a way to appeal to a wider range of consumers.
3. Fashion and Toy Crossover - Collaborating with fashion brands to produce limited edition toy collections could offer a new way to engage with consumers and create unique products.
Industry Implications
1. Toy Industry - Embracing alternative styles and reflective designs could become a key trend in the toy industry, inspiring new types of toys and consumer demand.
2. Fashion Industry - Collaborating with toy companies to produce mini-fashion collections could be a new venture for fashion brands to reach younger audiences and create unique marketing opportunities.
3. Online Marketplaces - Creating a marketplace for customized and one-of-a-kind dolls could be a way to tap into the demand for unique and personalized products among young consumers.