Sportswear label Under Armour works in conjunction with all-star basketball player Stephen Curry in releasing the Curry 5 'Welcome Home' sneakers. The shoes are specifically created to celebrate the NBA Final Game between the Houston Rockets and the Golden State Warriors. Designed for ultimate unpredictability, the silhouette is lightweight, precise in fit and crafted to assist Curry in maximizing his on-court performance. The lightweight construction allows for optimum speed and agility with its fully knit uppers and 360-degree fit and feel.
Additionally, there are Anafoam containment areas within the forefoot lateral surroundings and around the heel to fit the foot tightly. The midsoles have EVA cushioning for additional control and grippy outsoles for stop control. The design aesthetic combines a color palette of white, black, and blue with speckled details at the midsole and 'SC' branding in orange.
NBA Game-Honoring Sneakers
Under Armour's Curry 5 Welcome Home Shoes Celebrate The Final Game
Trend Themes
1. NBA Game-honoring Sneakers - Under Armour's Curry 5 Welcome Home Shoes Celebrate The Final Game
2. Lightweight Construction - The fully knit uppers and 360-degree fit and feel of the Curry 5 provide a disruptive innovation opportunity for the footwear industry
3. Precision Fit - The Anafoam containment areas and EVA cushioning in the Curry 5 offer a disruptive innovation opportunity for the sports clothing industry
Industry Implications
1. Sportswear - Under Armour's NBA game-honoring sneakers are a disruptive innovation opportunity in the sportswear industry
2. Footwear - The lightweight construction of the Curry 5 presents a disruptive innovation opportunity for the footwear industry
3. Sports Clothing - The precision fit features in the Curry 5 create a disruptive innovation opportunity in the sports clothing industry