'Current Condition' is a website that defies description, existing in the intersection between abstract art experiment, meditative aid, and information aggregator. The website, which has been running since August 28, 2015, according to its landing page, uses an early-internet aesthetic to stream an assortment of calming music and to display random data.
Very little is known about the site, which has only a main page and no information about its creator. Nonetheless, its theme seems to center around the environment. Not only does the name 'Current Condition' evoke oceans and wind, but one of the sites recurring graphics is a rotating series of quotations about the environment. Further, many of the data sets it streams relate to weather and environmental conditions.
Whether Current Conditions is a statement about climate change or not, it is a calming site to leave running throughout the work day.
Abstractly Soothing Websites
'Current Condition' Plays Relaxing Music and Gives Random Data
Trend Themes
1. Abstractly Soothing Websites - The trend of creating aesthetically pleasing, abstract websites that serve a meditative function rather than a straightforward purpose could be capitalized on by creating similar websites for a variety of topics that provoke feelings of relaxation, such as nature, mindfulness, and gratitude.
2. Early-internet Aesthetic - Companies that incorporate an early-internet aesthetic into their branding, marketing, or web design could stand out from competitors, especially if it serves a specific purpose such as creating a sense of nostalgia or evoking a certain emotional response.
3. Mystery and Minimalism - Creating a branding strategy that relies on minimalism and a sense of intrigue could help businesses attract customers who value innovation, experience-driven marketing, and non-traditional products or services.
Industry Implications
1. Mental Health and Wellness - Developing websites or apps that use visual and auditory elements to induce feelings of calm and relaxation could appeal to consumers who prioritize mental health and wellness, such as meditation, yoga, and mindfulness apps, or productivity tools used for mental breaks.
2. Environmental Activism - Websites that use data and aesthetics to build awareness about climate change or other environmental issues could provide nonprofits, activist groups, and governmental organizations with a powerful tool for educating the public and soliciting donations or support.
3. Music Streaming - Incorporating ambient or instrumental music into a social or music streaming platform could provide users with a unique way to unwind and relax, especially if it is combined with data or visual elements that facilitate productivity or a heightened sense of focus.