The Curology Micellar Makeup Remover is said to be a "cleansing water with a silky light gel texture" and it was created with all skin types in mind. This hybrid water-gel formula is beneficial for gently removing makeup, cleaning skin and providing light moisturization.
The skin-caring formula, created by dermatologists, considers the needs of acne-prone and sensitive skin while still removing stubborn waterproof makeup without the need for rubbing. The product is contained within spill-proof packaging, which makes it a perfect companion for travel or taking on the go for everyday adventures.
The brand recommends working this product into a routine as the first step, followed by the cleanser by Curology, a Curology Custom Formula and the original moisturizer.
Micellar Makeup Removers
The Curology Micellar Makeup Remover Has a Hybrid Gel-Water Formula
Trend Themes
1. Micellar Makeup Removers - Micellar formulas that are gentle on skin, carefully formulated by dermatologists
2. Hybrid Gel-water Formulas - New hybrid products that combine the benefits of gel and water in skincare
3. Spill-proof Packaging - Convenient and portable skincare products in packaging that prevents spills
Industry Implications
1. Skincare - Skincare companies can innovate with gentle and effective micellar makeup removers while broadening their offerings to suit all skin types
2. Cosmetics - Cosmetic brands can create waterproof makeup that comes off with ease using micellar makeup removers, reducing the need for harsh rubbing and making beauty routines more gentle on skin
3. Travel - Travel companies can introduce spill-proof and portable skincare products for customers who prioritize convenience while maintaining their skincare routines on-the-go