Curcumin is known as the powerful active ingredient in turmeric with incredible anti-inflammatory effects and antioxidant properties. It is also the name and focus of Just C, Inc's range of ARYA Curcumin+ Beverages. The Curcumin+ proprietary formula from ARYA provides 27 times the absorption of regular curcumin extract from turmeric, which means that it is able to pass on even greater health benefits.
Each Curcumin+ Beverage is named after a lifestyle goal, including Sports, Energy, and Radiance. These five-calorie drinks are naturally sweetened with minimal or no added sugars. As far as taste, these drinks come in flavors like citrus, berry and tropical flavors.
While turmeric has been touted as a potent anti-inflammatory plant for centuries, curcumin has yet to become widely recognized by many health-conscious consumers.
Anti-Inflammatory Drinks
ARYA's Curcumin+ Beverages are Made with a Bioactive Turmeric Extract
Trend Themes
1. Powerful Anti-inflammatory - Disruptive innovation opportunity: Developing curcumin-based products with increased absorption rates to provide even greater health benefits.
2. Enhanced Turmeric Extract - Disruptive innovation opportunity: Creating bioactive turmeric extracts that offer higher levels of curcumin absorption for improved anti-inflammatory effects.
3. Health-conscious Beverage - Disruptive innovation opportunity: Formulating low-calorie drinks naturally sweetened and flavored with minimal or no added sugars to cater to health-conscious consumers' preferences.
Industry Implications
1. Functional Beverages - Disruptive innovation opportunity: Incorporating innovative curcumin-based formulas into the functional beverage industry to offer health-boosting properties.
2. Natural Remedies - Disruptive innovation opportunity: Expanding the natural remedies industry by leveraging the powerful anti-inflammatory effects of curcumin in various product formulations.
3. Health and Wellness - Disruptive innovation opportunity: Integrating curcumin-based beverages into the health and wellness industry to provide individuals with a flavorful way to reduce inflammation and promote overall well-being.