AR Home-Buying Apps

Sotheby's is Using Its Curate App to Help Buyers Envision Ideal Homes

Sotheby's is hoping to making home-buying more immersive by using the AR Curate app. Sotheby's International Realty hopes that its AR virtual staging app, powered by roOomy, will allow users to better envision their home before purchasing a house. The Curate app promises to revolutionize the buying and selling experience and will give a leg up to real estate agents and new homeowners alike.

The Curate app brings a home's virtual staging images into 3D augmented reality and allows users to see furniture in the space and more around it using their phones. Built using ARCore, Google’s new augmented reality software platform, Curate will utilize the staging area tech set by roOomy to help buyers better visualize a space. The app will also include screenshot capabilities that will allow potential buyers the chance to capture and store images of AR furniture for better reference and potential buying down the line.
Trend Themes
1. Augmented Reality Home Buying - The use of AR in home-buying apps like Sotheby's Curate app allows buyers to visualize and experience potential properties in a more immersive way.
2. Virtual Staging - Virtual staging technology, like roOomy, offers the opportunity to digitally furnish and decorate properties, giving buyers a better sense of how a space could be transformed.
3. Arcore Technology - The integration of Google's ARCore platform in apps such as Curate opens up new possibilities for creating interactive and realistic augmented reality experiences.
Industry Implications
1. Real Estate - The real estate industry can leverage AR home-buying apps to provide more immersive property viewings and enhance the buying experience for customers.
2. Furniture and Home Decor - The furniture and home decor industry can explore partnerships and opportunities to showcase their products through virtual staging technology, reaching potential buyers in new ways.
3. Technology and Software Development - The technology and software development industry can capitalize on the growing demand for AR home-buying apps by creating innovative platforms that enhance the visual representation of properties.

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