CUP-O Protein Coffee Infusion sets itself apart as the first coffee pods in the world that deliver neutral-tasting, odorless, collagen protein through dark roasted, drip-brewed coffee. The product was specifically developed for single-serve brewing and is packaged in recyclable pods for to quickly, easily and responsibly energize consumers.
While the collagen protein included in the product is taste-free, the coffee itself is said to be smooth, heavy-bodied and dark with toasted nut and chocolate notes.
The CUP-O Protein Coffee Infusion is touted as a unique beverage solution that supports not just energy, but also muscle growth and recovery, stamina and improved focus, with the inclusion of collagen helping to promote skin firmness, hydration, anti-aging benefits, as well as nail and hair health.
Collagen-Infused Protein Coffees
CUP-O Protein Coffee Infusion Delivers Collagen Protein in Pods
Trend Themes
1. Collagen-infused Beverages - Opportunity for brands to expand the collagen-infused trend to other beverage categories such as water, smoothies, and teas.
2. Single-serve Functional Coffee - Potential for innovative single-serve coffee products with added functional ingredients like proteins, vitamins, or adaptogens.
3. Sustainable Packaging Solutions - Demand for eco-friendly packaging options in the beverage industry, like compostable or recyclable pods, to cater to environmentally-conscious consumers.
Industry Implications
1. Health and Wellness - Health and wellness brands can capitalize on the demand for functional beverages that offer additional benefits like collagen.
2. Coffee and Beverage - Coffee and beverage companies can explore new product development by incorporating collagen protein into their offerings.
3. Packaging and Sustainability - Packaging companies can develop eco-friendly solutions for single-serve coffee pods to meet the growing demand for sustainability in the industry.