To offer the comforts of both fast food and ramen noodles in a single meal, Nissin is now launching the 'Cup Noodle Potenage Big.'
While Nissin's normal Cup Noodles come in 77-gram sizes, the Cup Noodle Big boasts 94 grams of product. This oversized instant noodle product gets its name, "potenage," from a combination of the Japanese words for potato and nuggets. The unique instant noodle cup features a unique range of ingredients, including black pepper, chicken nuggets, fried potatoes and a soy sauce-based broth.
While Nissin has introduced Cup Noodle products in the past that are meant to taste like pizza, this fast food-inspired creation aims to emulate the experience of eating fries and chicken nuggets in an entirely new form.
Chicken Nugget Noodle Cups
Nissin's 'Cup Noodle Potenage Big' Has Scrambled Egg, Chicken & Potato
Trend Themes
1. Fast-food Noodle Hybrids - The combination of popular fast-food items with traditional noodle products creates innovative hybrid snack options.
2. Oversized Instant Noodle Products - Innovation in the instant noodle industry comes from increased serving sizes and unique ingredients for a bigger, more flavorful meal experience.
3. Nostalgic Flavor Combos - Brands are experimenting with recreating childhood food memories using unusual or unexpected ingredients, such as chicken nuggets in instant noodle cups.
Industry Implications
1. Convenience Food - The fusion of fast food items and instant noodles create a convenient and easy meal option for busy consumers.
2. Culinary Innovation - Innovation in flavors and ingredients are transforming the instant noodle industry and creating new culinary experiences.
3. Snack Food - Innovations in instant noodle products are expanding beyond meal options to create creative and convenient snack products.